mert erbil

about

Mert Erbil, smiling, in a black t-shirt in front of green plants

Hey, I'm Mert. I'm a weekday product person and consultant, a weekend startup advisor and, every now and then, a speaker and mentor. I'm Turkish, I live in the Netherlands, and I've been writing about media, tech and the business behind them since 2017, when I started a Turkish newsletter called hypeoldu.

These days I mostly think out loud on merbil.fm, my YouTube channel of Turkish monologues about tech, modern life and the burdens of adulthood. So this site is where the English written versions live, along with the talks and workshops, side projects and startup work I do when I'm not at my day job.

background

I've spent about 15 years building digital products across banking, sports betting, TV and sports streaming, e-commerce and digital consultancy. Along the way I worked on things like the country's first online commercial installment loan channel, the first large-scale live betting experience, and multi-factor authentication for more than a million users. I trained as an industrial engineer, later studied marketing communications and advertising, and I'm a certified Professional Scrum Product Owner (PSPO II).

education

Ph.D. studies, Advertising & Public Relations2017–2020
Bahçeşehir University, Istanbul
M.A., Marketing Communications2014–2017
Istanbul Bilgi University
MBA, Erasmus exchange2015
Universidade Europeia, Lisbon
B.Sc., Industrial Engineering2008–2012
Istanbul Technical University

papers and theses from my studies →

elsewhere

youtubelinkedingoogle scholarresearchgategithubunsplashhi@merterbil.com

short bio

For event organisers and anyone who needs one. Feel free to copy it as is.

Mert Erbil is a Turkish digital product person and consultant in the Netherlands with 15 years in banking, betting, streaming and e-commerce. He advises the startup After5, gives talks and workshops on product management and AI-driven discovery, and makes merbil.fm, a YouTube channel of monologues on tech and modern life.