Mert Erbil


Your friendly neighborhood digital product marketer.

who am i and what i do


I am a digital product enthusiast who has some experience about developing and designing customer journeys and product strategies. Currently trying to understand what drives people to do irrational stuff.


professional life

I've worked for both corporate and startup companies in product, process & business development departments.
I've initiated and driven bunch of products and projects such as internet branch changeover, a loyalty platform from scratch and some routine acquisition & retention projects.

academic life

Got a BSc on Industrial Engineering and have an MA on Marketing Communications. Nowadays, I'm continuing my PhD on Advertising & PR, focused on digital products.
The major topics that I love to dive deep academically are new media, digital consumption, entertainment products and behavior science.

real life

I can count geek stuff, new media and understanding consumption behavior as my major hobbies. Else, I am writing a weekly newsletter named Hype Oldu about hype news about global new media ecosystem (in Turkish).
Also, I sometimes blog on Medium about various topics (mostly in Turkish, occasionally in English).

Get in touch


Drop me some lines if you'd like to get in touch.
I promise I'll write back as soon as possible!