---
title: "Talks by Mert Erbil"
url: "https://merterbil.com/talks/"
---

# Talks

- [product discovery with ai at surepay](https://merterbil.com/talks/product-discovery-with-ai-surepay/) (workshop, 2026-05, SurePay): A Product Discovery with AI workshop for the product team at SurePay, going back to Netnography, Pre-mortem and JTBD and how AI changes each one.
- [how apps communicate with users, at trmnl4](https://merterbil.com/talks/trmnl4-app-communication/) (workshop, 2026-05, TRMNL4, Traction Builder cohort): A workshop for consumer tech founders at TRMNL4 on notification design, built on a 2016 Google I/O ethnographic study on attention.
- [product management in the ai era, at istinye üniversitesi](https://merterbil.com/talks/istinye-genai-guest-lecture/) (guest lecture, 2026-04, İstinye Üniversitesi): A guest session in a GenAI course at İstinye Üniversitesi on the past, present and future of product management, and why the fundamentals still win.
- [designers and product people in the ai era, on dux](https://merterbil.com/talks/dux-ai-designers-product-people/) (panel talk, 2025-11, dux on YouTube): A panel talk on Çağdaş's dux channel with my friend Nazlı, about how AI landed in design and product work, ethics, and whether it will take our jobs.
- [telling the after5 story at ie business school](https://merterbil.com/talks/ie-business-school-after5/) (guest lecture, 2025-10, IE Business School, Madrid (online)): A virtual guest session with After5's cofounders in a Fundamentals of Marketing course at IE Business School in Madrid, on how After5 grew and its marketing.
- [a guest in business communications at boğaziçi](https://merterbil.com/talks/bogazici-business-communications/) (guest lecture, 2024-04, Boğaziçi University): A guest session in a Business Communications class at Boğaziçi University on working in tech and living and working in a multicultural environment.
- [user-centric product management, the jtbd way](https://merterbil.com/talks/jtbd-product-management-academy/) (talk, 2023-11, Product management academy meetup, Amsterdam): My talk on Jobs to be Done at a product management academy meetup in Amsterdam, where I was also one of the hosts of the evening.