---
title: "Papers and theses by Mert Erbil"
url: "https://merterbil.com/papers/"
---

# Papers and theses

From Mert Erbil's studies. He isn't doing research now. Most papers are unpublished. Full list: https://scholar.google.com/citations?user=lbu6iu0AAAAJ

- **Ph.D. studies, Advertising & Public Relations**, Bahçeşehir University, Istanbul (2017–2020). Focused on communication theory. Wrote several papers, didn’t pursue the thesis.
  - "Yapısal Eşitlik Modellemesi: Tanımlar ve Regresyondan Ayrılan Noktalar" (Structural Equation Modeling: Definitions and How It Differs from Regression), 2017, cited 6 times. A methods paper that explains structural equation modeling as a technique for testing direct and indirect relationships in one model, and where it goes beyond regression. https://scholar.google.com/citations?user=lbu6iu0AAAAJ
  - "Stereotipleştirme ve Kişileştirme" (Stereotyping and Personification). On clichés and stereotypes, starting from how "cliché" came from journalism and printing and ended up meaning worn-out ideas and expressions. https://scholar.google.com/citations?user=lbu6iu0AAAAJ
  - "Sözel Metaforlar: Tanımlar ve Reklam Uygulamaları" (Verbal Metaphors: Definitions and Applications in Advertising). It defines verbal metaphors and looks at how advertising puts them to use. https://scholar.google.com/citations?user=lbu6iu0AAAAJ
  - "Sosyal Medyada Takipçi Sayılarının Algılanan Güvenilirliğe Etkileri" (The Effects of Follower Counts on Perceived Credibility on Social Media). It asks whether the number of followers an account has changes how credible people think it is. https://scholar.google.com/citations?user=lbu6iu0AAAAJ
- **M.A., Marketing Communications**, Istanbul Bilgi University (2014–2017)
  - "Video game localization factors and impacts on digital purchasing behavior", 2016, cited 15 times. My master’s thesis. Based on surveys of Turkish gamers, it tests how localization shapes the intention to buy video games digitally. The full text is open access. https://openaccess.bilgi.edu.tr/bitstreams/b5c8a51a-c2a7-4d97-bb32-be813301ca3f/download
- **MBA, Erasmus exchange**, Universidade Europeia, Lisbon (2015)
- **B.Sc., Industrial Engineering**, Istanbul Technical University (2008–2012)
  - "Sosyal medyada müşteri ilişkileri yönetimi ve kullanıcı odaklı bir uygulama" (Customer relationship management on social media and a user-focused application). My engineering thesis looked at how companies manage customer relationships on social media, with a user-focused application on top. https://scholar.google.com/citations?user=lbu6iu0AAAAJ